Solihull-based Whale Tankers – one of Europe’s largest manufacturers of liquid waste vacuum tankers and jetting equipment – has appointed Michelle Fuller as Southern Regional Sales Manager.

Focusing on supporting Whale Tankers’ customers throughout London and the south, Michelle will be responsible for coordinating the company’s continued UK growth strategy in what is a key UK territory for Whale Tankers. Reporting directly to Commercial Director, Chris Anderson, Michelle will actively promote Whale Tankers’ product and service offering to a diverse range of local authorities, councils and private sector contractors.

The appointment of Michelle serves to underline Whale Tankers’ commitment to providing a continued dedicated focus here in the UK, which strategically remains the company’s most important market.

With a career in the automotive and specialist vehicle sector spanning some 20 years, Michelle Fuller brings with her a wealth of experience of the sales and business development, and national key account functions. Having started her career in the HGV sector with DAF Trucks dealer, Harris Commercials, Michelle then went on to enjoy over five years in business development management, firstly in the Technical Division of Canute Group, followed by Rossett Commercials where she was responsible for introducing Rossett’s refrigerated vehicles to the temperature controlled Industry. Most recently, Michelle operated in the capacity of Sales Manager UK, South for J Hvidtved Larsen UK Limited.

Commenting on Michelle’s appointment, Whale Tankers’ Commercial Director, Chris Anderson said: “I am confident that with Michelle’s experience and managerial attributes she will be instrumental in helping further consolidate Whale Tankers’ already market leading position across the south of the country.

“And with Whale Tankers celebrating 50th years of innovation, Michelle’s appointment could not have come at a better time. Indeed with the Ravenshaw site currently undergoing a massive transformation that is geared around supporting the growth that the business has the capability to realise over the next decade, not just here in the UK but globally, it is imperative that the company invests in the highest calibre of personnel to support this,” he added.

At the company’s truly modern manufacturing facility at Ravenshaw, all key processes are carried out in-house, with every stage of the manufacturing process – from technical specification, chassis preparation, tank build, tank mounting, component fitment, control system programming, painting, finishing and quality control – taking place on site. Such an ‘in-house’ product philosophy gives Whale the ability to control quality at every stage, and by doing so ensures each product, without exception, is engineered and built to deliver uptime and value throughout its working life.