Leading Out of Home media owner, Admedia, have officially launched Admedia Nexus - the first large format landscape digital network to connect the UK’s top 20 conurbations.
The 16 full motion screens across top motorway service areas went live on the 10th of April, to coincide with the significant increase in motorway traffic during the busy Easter period. INRIX Roadway Analytics (2017) indicated that the Easter Bank Holiday brought a 28% increase in motorway traffic.
April’s launch of Admedia Nexus involved various campaigns from top advertisers including O2, Confused.com, Highways Agency and Paulton’s Park, who were able to take advantage of targeting a relevant and increased audience over the Easter period. As a crucial stopping point for millions of motorists each week, motorway service areas attract a range of key audiences including family, SME, travel & tourism, entertainment & leisure, motoring and CTN.
Partnering with the leading Digital OOH technology companies in the UK, Admedia Nexus uses cutting edge digital technology allowing advertisers to take advantage of dominant locations and long dwell times associated with motorway service areas. This maximises the opportunity for interaction, including delivering augmented reality and social media amplification.
Chris Davies, Creative and Media Manager, O2 commented:
Part of this campaign was to reach a family audience to communicate our Priority offer of £25 tickets, fast track on rides and early park access. Admedia Nexus provided us with an opportunity to access a large family audience over the busy Easter period, it also allowed us to geo-target key ‘stop off’ areas that are in driving proximity to the attractions LEGOLAND Windsor, Alton Towers, Thorpe Park and Chessington World of Adventure Resorts.